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Call of Duty: Black Ops 4 – The Black Market, Customization, and Content

Check out the newest way to customize your Black Ops 4 experience with free content and more!

By Call of Duty Staff on October 19, 2018
Level 22

Starting today, Friday, October 19, the Black Market is back - first on the PlayStation 4, with other platforms to follow seven days later. The Black Market serves as the one-stop shop for awesome gear and new ways to express yourself in Black Ops 4 and brings big changes to give players more options to earn and enjoy new content. It starts with players having more choice than ever.


The Contraband stream in the Black Market provides a progression path to earn the items you want simply by playing the game. That means a ton of new ways to show off your personal style. Contraband items will be delivered through seasonal Operations, with each Operation delivering a new batch of content every couple of months. Operation First Strike delivers the first season of content starting today on PS4. These Operations bring a ton of great gear and items that everyone can access, including:

  • All-New Blackout Characters- New playable characters will be released with each new Operation.
  • Signature Weapons
  • Specialists Outfits - Cool customization content built around themes for all Specialists in-game; you can even mix and match the look of your character within outfit sets.
  • Tags / Gestures – Whether you’re taunting opponents or celebrating a victory, Tags and Gestures are a perfect way to express yourself in the game.

These rewards provide the ultimate way to show off to friends and express yourself in Multiplayer and Blackout.

Within the Black Market, there will also be limited-time Special Events which bring even more unique content to the game. Starting October 20 on PlayStation 4, with other platforms to follow seven days later, players will have access to a free Halloween-themed Special Event stream with even more gear. That means players can earn even more items as they progress along the stream. This is the first of many Special Events that will be hosted in the future. But remember, get in and earn them while they’re available as they’ll only be around for a limited time.

Finally, there is Blackjack’s Shop coming online in November. This is the place to go for direct purchase of certain pieces of gear with limited availability. The shop refreshes weekly with a variety of Items and gives players another way to get cool content. 

The Black Market goes live today on PS4, with Xbox and PC to follow. Now, there are more choices than ever, and more ways to customize your experience.

For more intel about Call of Duty: Black Ops 4, be sure to visit and follow @CallofDuty and @Treyarch on Twitter.


Level 1

The patch you guy's made to the guns in blackout is absolutely ridiculous. Now any ediot that picks up a gun can get a kill it takes no skill what so ever. Please change the guns back the patch is ***** has ruined the game you will lose me and many more player's if you do not fix this asap

Level 1

first off I want my money back and if you can't do that give me a whole lot of cod points I mean a lot because I spent over $100 on this game and I can't use any content there is no Call of Duty store and there are no Call of Duty points or credits from which I'm supposed to have on top of that who's freaking bright idea was it to have limited time content out if we can not even participate does that make sense to you Activision? And whose effing bright idea was it to release this game unfinished I don't have my four characters unlocked I don't have my Dia de los Muertos outfit I don't have any effing currency that I'm supposed to have and I would like it fixed now not freaking two weeks from now I know for a fact I'm not the only one what the hell you guys doing over there that this problem cannot be fixed you owe a lot of people some back pay and then some not just the credits and content that they are due I mean we are due but extra for making this a horrendous experience with this Activision company and the Call of Duty franchise all together I suggest you fix the problem and BE SURE TO COMPENSATE ALL GAMERS WHO PURCHASED THIS LIE YOU that you peddled upon us The Gamers from the United States of America or pretty pissed off I can tell you that and I'm not the only one so just fix it and don't forget to compensate us for the time lost and money especially personally I would like a refund but we'll see what we can come up with.

Level 5

Apologies for the stupid questions here!


I'm playine on Xbox and I'm around tier 32 on the Black Market. If keeps informing me that I have new skins, tags etc within this 32. How do i access them? I click on the new offering and it gives me a description but no info on the way to use them eg to assign/use skin press 'A'. I realise it's obvious, but not for me! How do i use the new skins etc?


Also how do i turn on enemy health bars in Blackout? I watched a vid online here: but I don't have an interface option within my settings. I don't even have the settings icon down the bottom left, as portrayed in this vid. So maybe it's pc related.



Level 1

Thanks to Activision, I can't get myself to play Black Ops 4, due to the fact that they had to make the black market a tier system, just like Fortnite. Now, I'm fine with their choice of doing that but, they should have like a way of achieving the items other than leveling up throw the tiers or having to pay. I really enjoyed the gambling in their previous game Black Ops 3. They should add something like the cryptokeys, which you earn by playing. That's just my opinion though.

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